The corporate headquarters for Elektra Entertainment occupies four floors in a Rockefeller Center office tower in the heart of midtown Manhattan. The space planning requirements for this major music and multimedia company are highly specific, and include private offices, semi-private meeting areas, semi-public workstations, and easily accessible service areas. The project balances a demanding program, spatial arrangement, and the sometimes-conflicting goals of a broad constituency.
This project specifically addresses the relationship between collective and individual identity on several levels. To bring a human element into a corporate environment, we’ve employed a limited but well-crafted palette of materials and architectural elements that function in a variety of ways, creating distinct spaces with an economy of means. Three main elements anchor the office’s system of components: saturated wood-clad rooms, patinaed metal framework, and plaster fresco planes.
The overall intent of this project is to emphasize collective accomplishment while acknowledging the needs of individual users, to connect the space to the spectacular history of Rockefeller Center’s WPA murals, and to mirror the creativity of Elektra Records, which shepherded the sounds of the later twentieth and twenty-first centuries.