The New York headquarters of Warner Bros. Records, located in Manhattan’s Rockefeller Center, consists of two renovated floors totaling 22,000 square feet. The client is a legendary company with a long history in the recording industry; it oversees a roster of high-profile musicians and prides itself in nurturing the artists it represents.
As music technology evolves, artists—and by association record companies—struggle to find the right platforms for artist development and creative innovation. For Warner, the vinyl single is still the benchmark for measuring a successful promotional platform while fostering an artist’s career. The A-side, with its tightly constructed hit song, presents the honed craftsmanship of well-produced music, while the B-side, contains its Janusian counterpart, typically showcasing experimentation and artistic license.
To us, this history became the underlying architectural aspiration for the project: to create a space that acknowledges the impact of recorded sound, that celebrates current musical achievements, and which supports the individuals who have helped shape music in the twentieth and twenty-first centuries. The arrival sequence is formal, sleek, and impressive, while the way out reveals the innerworkings, experimental surprises, and intimate eccentric spaces that are needed to support creative endeavors.